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If you are impatient to drive traffic to your website whilst waiting for your SEO & Marketing, our Pay per Click Management Service is ideal for you
We offer two service options, one where we do all the Pay per Click Keyword Research for you, then you implement and manage your own campaign; or a full PPC Management Service where we follow through with the keyword results to implement and manage the whole campaign on your behalf
First, set your goals for a PPC campaign Everything you do in marketing should have clearly defined goals and measurable results. So set your goals first, and decide what you want to achieve by investing in PPC ads. You may want to increase your subscribers if you have a private access website, or sell more of a particular product, or have other goals in mind. Consider Setting Goals for a PPC Campaign
How a PPC Campaign Works Getting to the top of search engines using pay per click is fast and guaranteed, but at the same time it can be time consuming - and expensive if you don't get it right. You can read an overview of How a PPC Campaign Works
Measuring the Effectiveness of a PPC Campaign When you set your goals, you will have decided what results you want from a PPC campaign, and once your campaign is up and running, you will have lots of information to review to measure the effectiveness of your efforts. Measuring will show you what is generating the best results and identify where effort can be concentrated. Read more about Measuring the Effectiveness of a PPC Campaign
Pay per Click Search Engines that Work There are over 650 pay per click search engines. Just type those words into your favourite search engine, and you will get millions of results! The most popular are the major search engines, simply because they get the bulk of all internet traffic, but the smaller PPC engines can be winners at lower costs per click. Here's more information about Pay per Click Search Engines that Work

How Much Time Can you Afford to Spend on a PPC Campaign? A PPC Campaign can be very labour intensive. Most webmasters spend at least three to five hours a week managing and monitoring their pay per click listings. Even those that have the time, often choose the wrong keywords or phrases, they overbid (pay more than they need to) and write poor titles and descriptions. It really is a cost-effective strategy to let experts do this work, whilst you get on with growing your business.
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Why not let us do it all for you? Our prices are very competitive, you will save yourself many hours of work, and you don’t need to learn a thing |
Pay per Click (PPC) Campaign Management Service
We offer two service options, one where we do all the PPC keyword research for you, then you implement and manage your own campaign; or a full service where we follow through with the keyword results to implement and manage the whole campaign on your behalf
| Option 1 Pay-Per-Click Keywords Campaign Research |
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We review and analyze your website and any competitive websites to gain market intelligence about you and your industry. We then research and develop a list of up to 250 targeted search phrases that potential customers would type into a search engine to find your business.
These will be highly targeted keyphrases which will very quickly drive traffic to your website. We look for 'real gems' that bring the highest CTR (Click through rate).
These will be the most suitable keywords and keyphrases relevant to your products or services, based on the monthly budget you set to pay for your click throughs. The higher your budget, the better the results.
We suggest that you also allow an additional budget of a minimum of £100 per month to cover the costs of your google adwords click through payments. It may be difficult to achieve a high volume of traffic on a very low budget for websites in highly competitive marketing areas.
You then use the results to set up, implement and manage your PPC campaign yourself. | |
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Option 2 Pay-Per-Click Keywords Campaign Research, Implementation and Management |
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This is the full service option where we create a customized campaign for you that will support your monthly budget. This total package includes campaign research, implementation and management.
Our search engine optimization experts ensure that you get the very best ROI possible for whatever you spend on pay per click search engine marketing, so that you can get on with focusing on your business.
We suggest that you also allow an additional budget of a minimum of £100 per month to cover the costs of your google adwords click through payments. It may be difficult to achieve a high volume of traffic on a very low budget for websites in highly competitive marketing areas.
Once the keyword research is completed, and you have set up your PPC account with Google/Overture, you give us the log in details, and we take it from there, on a monthly management agreement. | |
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Monthly PPC Management Service Here's what we do to implement and manage your PPC Campaign:
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We create and set up unique and compelling ads that will appear when potential customers type in a specific search phrase in major search engines. We write carefully crafted titles and descriptions using the most successful format and keyphrases with the highest click through rates. We then continually track and 'tweak' the ads to get the best results for you. |
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We monitor and manage your CPC (cost per click) bids to track their performance and adjust as necessary to maintain positioning and maximize your CTR (click through rate) and get you the most relevant traffic. |
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We provide you with a report every two weeks showing you how your campaign is progressing, and identifying how many of your visitors clicked through to your site from your ads |
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We use unique tracking so that you know which ads and keywords/phrases converted the most click throughs, and you can track sales for conversion ratios, and your ROI |
We are always looking for opportunities to increase our clients' account performance, and will make recommendations based upon our reports and analysis.

Easy Payments for Monthly PPC Management When you buy Option 2 (full service) from the shopping cart, you will be provided with a Futurepay agreement for the first payment then recurring monthly payments for managing you campaign for as long as you choose to continue.
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All you have to do is top up your PPC account with your monthly budget amount to pay for your click throughs |
There is no substitute for search engine optimization and the work involved in getting your website placed high in the search engines, and listed in directories. This is the most effective way to attract a constant flow of free targeted traffic to your website. However, it can take several months to achieve those top 15 listings. In the meantime you could kick start your business with a PPC Campaign.
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