Direct Opt-In Emails
Direct opt-in email is permission marketing to turn strangers into friends, and friends into lifetime customers. Your own qualified mailing list and email marketing will increase sales and guarantee profits; decrease expenses; builds customer loyalty and rapport; establish credibility; minimize returns; close sales; and improve customer service.
The 'bait' for getting them to join your list is to offer free information in the form of an online newsletter (ezine), tip of the week, report or ebook. This will allow you to build a growing list of prospective customers who are interested in the kind of products and services you offer. You will then be able you turn casual visitors to your website into successful long term business relationships built on friendship and trust.
Direct opt-in email makes use of Direct Email Copywriting which is sales oriented writing designed to get a response from the reader e.g. either an order; download; enquiry or request for further information.
You could also add a Website Personalisation Script to thank a visitor for joining your list, whilst they are still on your website, and provide a more personal experience every time they return. This facility gives you two opportunities to build relationships, one via email marketing campaigns and the other every time your customers are online.
 Build a Legitimate List using Double Opt-in Email
Direct Opt-in email persuades website visitors to join your mailing list, and a double confirmation process (double opt-in) validates that an email list is truly permission-based contact.
Double opt-in has become the standard for qualifying a list as a legitimate, non-spam means of business communication, and email marketing.
Sending email only to people who have confirmed they want it, differentiates your messages from spam, increases your community and the value of your mailing list. Double opt-in is very important and:-
 Is the most ethical way to create a list Helps build more valuable memberships. Commands higher advertising rates from list owners Safeguards against being blacklisted Makes list administration easier Helps keep an email list clean and reduce hosting costs Is fast and hassle-free using automatic responders for the opt-in process.
Why Double Opt-in?
A "single" opt-in list is created by inviting members to join via a web form; once they submit the form, they're signed up for the list. The trouble here is that people can forget that they have joined a list, and your email can easily be reported or deleted as ‘spam’.
Adding another step is essential, requiring that all new members confirm their subscription via email (using automatic responders). By adding this extra step, you are preventing anyone else, (a well-meaning friend perhaps) and ‘spammers’ from adding an individual’s email address to a list they don’t even know about.
Make it easy to confirm
Make it easy for new list members to confirm with just two clicks - "reply" and "send" to the confirmation request. Your members will be satisfied, your list will grow in size, and your email communication will meet the highest opt-in standards. Always provide your subscribers the opportunity to opt-out of your mailing list or change their contact details, and restate you privacy policy in every communication.
As a company, we use only the double-opt-in process. If you would like to see how this works, click on Subscribe now and experience the process in action. You will also receive a free guide ‘7 Ways to Generate Profits’ which you will find interesting.
Re-affirm a Single Opt-in List
If you already have an existing emailing list, and did not operate a double opt-in process, it may pay you to get those existing customers to re-affirm their subscription.
Many webmasters are finding that thieves and pirates are harvesting email address from the internet to send unsolicited mail and distribute worms and viruses. A consequence of this is that innocent websites and marketers with genuine email lists can be blacklisted by ISP’s, and counted in the ‘spammers’ category. It has happened to the most experienced online business people, with dire consequences and loss of profits.
Taking the trouble to ask your existing single opt-in mailing list to confirm their details provides the proof you may need to get your website off the blacklist, if this happens to you.
Start Email Marketing
When you have your list, email marketing is essential in building and growing both your business and your bank account, at little or no cost. You will find lots of useful information in our email marketing page, in these areas:-
 Already have an existing email list? Offering ‘bait’ to increase your mailing list Types of Use for email marketing Personalised Email Marketing Content and Direct Response Copywriting Email Style, Design and Presentation Multimedia Automate your Email Marketing Sequential Designer Emails for Automatic Responders Understanding the Rules and Technology
The Tools you Need
You will need a database driven site, ezine server (list-server) and automatic responder for professional email marketing. You also need Community Building Tools to operate your communications:-
Ezine Server: so you can keep in touch with your customers through a regular email newsletter - this has proven to be one of the most effective methods for building online sales when used responsibly.
Automatic Responder: allows you to send automated messages (including double confirmation) and follow up sales messages to your customers thereby further increasing sales. It has been shown it can take up to seven follow ups to generate maximum sales - this tool allows that to be handled automatically.
Build Your Community even More
As well as having a ‘Subscribe’ facility on your website, you can add to your mailing list by having a message or chat forum and instant messaging for your customers to use. By protecting such facilities with a double opt-in process before giving them access, you will safeguard your customers and your reputation. Our Community Building Tools also include:-
Message Forum: this is a great community building tool allowing your customers to interact with each other and your company through messages left in an online forum - when used correctly can be a great market research and sales prospecting tool.
Chat Forum & Instant Messaging: this is a superb tool allowing real time chat and online communication between prospective customers and your company representatives for customer service or simply as a useful tool on your website for customers to interact with each other.
Our Community Building Tools are modules that can be added to your website (if you are hosted with us) to allow you to keep in touch and build ongoing relationships with your customers, leading to more sales. These are in one central location, with one user ID and one password on our secure servers. Our DIY Website Builder Solutions (Self Build) already include access to all the tools within the fixed price.
Unique Website Packages and Designer Websites do not include the use of the tools, but we provide services for our clients, where we do all the work for you, or if you are a client and want to do it yourself, you can pay for using each tool separately or as a package. Just contact us and tell us what you want and we will be happy to give you the lowest possible price.
If you don’t want to spend time reading and learning technical details, we can do it all for you. Just ask for a free quotation (no obligation) and we’ll advise you on the best email marketing solution to meet your business needs.
| Direct Email Copywriting |
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Direct email makes use of Direct Response Copywriting which is sales oriented writing designed to get a response from the reader e.g. either an order; download; enquiry or request for further information. Before we begin we request a brief from the client and any background information required. Once we are firm and confident of your needs; the copywriting begins. Our talented writers ensure the right writing style for email; as it is different than print media. Our direct response copywriting services will present your company; products or services in the most effective way. At a cost of £499.99 per assignment | |
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| Website Personalisation Script |
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If you would like your site to provide a more personal experience for your users then a personalisation script may be what you require. This will allow return visitors to be identified and welcomed with a specific message. An example of this could be a message that welcomes them by name and thanks them for coming back to visit the site. The script can even direct the user to a preferred area of interest on the site and advise them of any areas that have been updated since their last visit. The script requires the user to register on their first visit; then just tracks their visits and preferences when they return through the use of a cookie. At a cost of £179.99 per site. | |
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We offer a complete range of services in design, presentations, direct email copywriting, advertisement, article and ezine creation, research and ad placement, automatic responder email sequences, personalisation scripts, database and everything you need for email marketing.
We will advise you on the best solution to meet your business needs. We research your target market and create an email marketing campaign that will achieve the best results for you.
Whatever you want, no matter how complex, our experienced offshore development teams can create a solution to meet your requirements. With prices starting at a few hundred pounds, the return on investment could be recovered within a matter of weeks - or even days.
For further information, contact us or complete our free quotation form, or if you know what you want, simply……….
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