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Keyword Research and Keyword Optimization
Keyword optimisation is: selecting the right keywords and key phrases to accurately reflect your website; finding the best keywords for your target market; placing them correctly on your web pages; and ensuring acceptable keyword density to match each search engines’ criteria.
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Successful online businesses use keyword optimization techniques to achieve high ranking on a search engine and capture website visitors. |
About 90% of the web population find what they want using internet search engines, using keywords or key phrases, so selecting the right ones for your website, is crucial. The results can be highly targeted visitors, and increased sales and profits for those websites with the highest rankings.
Research will show which keywords and key phrases people use. You can create a specific niche for your website through your choice of keywords; then test, refine and repeat the process regularly for maximum keyword and search engine optimization.
Learn about the process for keyword optimisation:
 Keyword Research for Optimization
Site Relevancy to keyword queries on search engines
Choosing the right Keywords and Key Phrases
The Purpose of Meta Tags for Search Engine Optimization
Search Engine Optimiser Tool
Keyword Density Analyser Tool
Keyword Research for Optimization
About 90% of people online use search engines to find what they want by typing a ‘search term’ (what they think is the most relevant keyword or key phrase). Research what your customers look for when they use search engines, before you do anything else.
You can do this yourself, using software you can purchase and tools available on the internet, see our Additional Resources page for more details, or …
We can save you hours of work with our keyword research service, which is also included in our standard and advanced Search Engine Positioning services, which you can find on our Search Engine Submissions page.
| Keyword Research for Optimization Service |
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The selection of keywords is one of the most important aspects of search engine optimisation. If you select key phrases that no one is searching for or are unrelated to your site; then all the optimisation done on your site will be pointless; because it won’t result in targeted traffic. You may get a top ranked position - but if no one is searching for the phrase then it will all be in vain. We therefore undertake extensive keyword research at the start of any search engine campaign to find out what key phrases are being searched for within your target market and what competition there is for each key phrase. From this we can recommend the best key phrases to optimise your site for. This service is included as part of our Guaranteed Search Engine Positioning Packages, or at an additional cost for the non-guaranteed service. This Keyword Research for Optimization Service is only £89.99 per campaign. | |
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Site Relevancy to keyword queries on search engines
To have the most 'relevance' to a given search term, that term (keyword or key phrase) should be mentioned in several places on each page as well as in the meta tags. Your page will be ranked depending upon how a particular search engine measures your page 'relevancy'.
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If you use keywords and phrases that are not related to your actual content, you will be banned by internet search engines. |
For each web page, your first paragraph is your description; keywords are concentrated within the first 200 words on the page, reading from top to bottom; and there must be a balance of keywords to text, or keyword density.
Choosing the right Keywords and Key Phrases
Choosing the right keywords and key phrases is the backbone of a successful search engine optimization. Your website title, description, and meta tags are some of the areas that should be keyword intensive.
So the first and most crucial step in a successful approach to the search engines is to identify the best list of keywords and short phrases for your site. Many times, multiple-word keyword phrases are more effective than single keywords
Use specific keywords that accurately reflect your site.
Use keywords that reflect your location if you offer a location-specific product or service The most popular keywords may not be the ones to use, and selecting specific keywords relating to your products and/or services will generate targeted traffic to your website, resulting in increased profits.
People frequently misspell words when typing, and your selection should include those words also.
The Purpose of Meta Tags for Search Engine Optimization
Your chosen keywords are included in the main areas of the page e.g. title, keywords, description, heading, body, links, and alt tags. Here is a brief explanation of the purpose of each tag for Search Engine optimization:
Title Keywords Tag
The TITLE is a very important tag for top Search Engines like Altavista, Yahoo, Google, etc.,. Your page will be assigned additional points if it has keywords contained within the TITLE <TITLE> tag.
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It is vital that you optimize your TITLE by including a keyword in it, which accurately describes the page content. |
Meta Description Tag
The words placed within the meta description tag are given some ‘weight’ with most search engines and can help a page to rank high in the search results for these particular words. Just as important:
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The words placed in this tag appear under the title in a search engine's list of results (in most search engines). |
The meta description tag is a snippet of HTML code that belongs inside the <Head> </Head> section of a Web page. It usually is placed after the title tag and before the meta keyword tag
If no information is supplied for this tag, or this tag is omitted from the HTML code of a Web page, the search engines will often use the first words that appear on the Web page as the description of the site that appears on search results pages.
Meta Keywords Tag
If you had to give up one meta tag, the meta keyword tag would be the one to choose. This tag is usually placed beneath the title and meta description tags in the <HEAD></HEAD> section of your pages' HTML code.
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Some search engines still look for this tag, so it is useful to complete. A particular keyword should not be present more than three times in your Meta Keywords tag. |
Before you attempt to create a meta keyword tag (ideally these things should be done before the Web site is ever created):
Choose your relevant keywords.
Write the site's content based on these keywords.
Create a title tag using the same keywords.
Create a meta description tag as a marketing sentence, also based on these keywords.
Header Tags
Header tags <H> can be used to make large text. Place the text you want to become the header of the page, between the header tags. There are six sizes of font, with one being the largest and six being the smallest size. This appears in the title bar of a browser, and is the headline on your web page.
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Most of the Search Engines search for the keywords in the Header Tags to get accurate optimisation of the site. |
Comment Tags
Comment tags provide a way for webmasters to make notes right on their pages. They are hidden in the HTML code and so are not visible to the site's ordinary users.
At times, text on your site may not be optimally created for search engine spiders. To combat this deficiency, consider using comment tags above your text blocks.
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Help improve your search engine ranking, and better organize your site for easy editing |
Image Alt Tags
IMAGE ALT tags are tiny pop-up boxes of text that appear when you position your mouse cursor over a webpage image. If you include these tags, it not only helps your visitors who are browsing with their images turned off, but also some search engines will index this text, so it could help your rankings. Be sure to use your most relevant keywords in these tags.
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Most of the Search Engines look for the keywords in the Image Alt Tags to get the accurate position of the site. |
Link Text Tag
The HTML anchor (<a>) tag is designed to allow any text to be displayed as the clickable link.
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Generally all Search Engines check for the keywords in the Link Text of the page. |
Search Engine Optimiser Tool
When you have researched, selected, placed your keywords and key phrases within your web page tags, optimize your pages for search engines.
Our Internet Marketing Tools include a search engine optimiser which provides generic information that is applicable to all internet search engines, thereby allowing you to check the target keywords. It will make recommendations on what needs to be added to the page for improved Search Engine Ranking.
This is a simplified version of the Search Engine optimizing techniques employed by most professionals on the internet
Keyword Density Analyser Tool
The next step to improve search engine rankings is to find the right balance of keywords to text, or keyword density. This is a critical aspect of Search Engine Optimization.
Calculate the number of keywords, and frequency of keywords vs. the number of words on your page. For high ranking on a search engine, your keyword density must not be too high or too low, and each search engine uses different values when calculating this factor.
Our Internet Marketing Tools include a Keyword Density Analyser. You can measure your own website pages, and get an inside look at your competitors. Once you see how a given search engine determines 'relevancy' and awards a top position, try to hit the same balance of keywords as your top competitors, and adjust your page accordingly.
Why not let us do it all for you? Our prices are very competitive, and you will save yourself many hours of work, and you don’t need to learn a thing.
Whatever you want, no matter how complex, our experienced offshore development teams can create a solution to meet your requirements. With prices starting at a few hundred pounds, the return on investment could be recovered within a matter of weeks - or even days.
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