1. Email a ‘targeted’ list of people who will be interested in your offer
Those who have opted in to your mailing list, your customers and leads, and individuals who have requested information from your autoresponder – all excellent prospects.
2. Personalize each and every email
Testing shows that personalized emails increases the response rate by 64%. You can do this with database and personalisation scripts using automatic responders.
3. Write subject lines and headlines that emphasize the benefits you are offering your
customers.
Words that tell them they will save money, save time, improve their lives in some way, lose weight, etc.
4. Summarize the benefits in the first paragraph
Motivate your customers to continue reading once they have opened your email.
5. Test your email on a small percentage of your opt-in list
Test the headline, your offer, the price to measure the response, tweak where necessary and then roll out the best version to all on your list.
6. Make it Easy to Read
Keep your emails short and to the point, using lots of white space
Avoid technical jargon
Rarely use capital letters
Manually enter the end of each line, no more than 65 characters, to ensure older email programs can display your message properly formatted.
7. Give them a choice of Text emails or HTML
Plain Text emails are perhaps the safest to send out these days, but you lose the special formatting choices of adding bullets, bold, italics, etc you can use with HTML. Many internet users now turn off HTML as worms and viruses have been reported as being attached to HTML code, (as well as attachments) without the user’s knowledge.
Giving your customers the choice lets them decide whether they want to risk infection or not.
8. Be sure your email is easy to reply to
If you want your readers to reply, respond or visit your website, be sure to include either an email address or website link to make it simple for them to take action, direct from the email.
9. Develop a Killer Signature File
Your electronic signature (sig file) can be a great way to generate new business, to attach to the bottom of your email and public forum postings, and offers you free advertising. A three to six line footer with your name, email address, website URL, slogan, USP, newsletter, free guide, etc, etc, is all you need.
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