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Ezine (Newsletter) Promotion
Ezines or email newsletters are a powerful marketing tool. No other promotional method gives you the same value at such a low cost. They are a highly effective form of relationship marketing that can result in higher conversion rates and more sales than websites that don't have them to offer.
You can advertise your website in other Ezines, with a link to your site, generate a lot of traffic to your website by submitting articles to other Ezines, and you can generate income by allowing other business owners to place advertisements in your ezine.
Ezines have proved to be invaluable in building an online business. When used correctly, website owners can keep in regular contact with existing and prospective customers.
The best ezine is your own, and if you aren’t qualified or don’t wish to do this yourself, we can do it all for you. The areas you may wish to consider are:-
Why an ezine or Newsletter
The difference between an Ezine and a Newsletter
Create your own ezine
Be Creative with your Title
Quality Content is Vital
Ezine Advertising
More Information Sources on Email Publishing
You will need Tools and Services
The good news is – we can do it all for you
 Why an ezine or Newsletter
The advantage of using Ezines or newsletters to grab people's email addresses is that subscribers then expect to receive regular messages from you. If you write informative newsletters, they will even look forward to hearing from you.
 Most of your visitors won't buy from you straight away, even if they love your product. In fact, 99% of them will leave your site without buying, so it is extremely important that they visit your site again.
You can do this by offering ‘bait’ such as a special offer, gifts, tips, ezine, mini course, chapter from a book, articles, etc, in return for their email address – using only double opt-in methods. You can read about this on our Direct Opt-in Email page.
The difference between an Ezine and a Newsletter
The word Ezine is used to describe "small press" or personally distributed magazines or newsletters by electronic means. An early use of the term ezine described a new kind of Web site that contained a stylized mixture of content (articles, pictures, poetry, fiction, and comment) conveyed in a way that exploited and celebrated the Web as a new information medium.
Hundreds of Web site Ezines were created, each devoted to a special cause, subject, or sensibility. This kind of ezine is roughly the cyberspace equivalent of the printed version and when printed out, is in fact, the equivalent. The term is also used to describe any print magazine that also has an electronic edition.
Nowadays, the word ezine can sometimes include many thousands of email newsletters available. It’s a matter of interpretation, whether you call your regular communication an electronic magazine (ezine) or newsletter.
Create your own ezine
Creating your own ezine, newsletter, weekly tips, article series, or whatever style you choose, is a fundamental step as part of your internet marketing strategy. You can use your publication for advertising, press releases, affiliate support, increasing website traffic and adding value to your business.
Depending on the perceived value of your information, you could offer:
A free newsletter that updates subscribers on interesting changes to your site or that contains articles demonstrating the benefits of what you sell.
A special "members only" newsletter sent only to people who have already purchased your product or service.
A paid subscription newsletter, where you charge an annual fee for a monthly "tips" newsletter that relates to your industry.
To make your ezine or newsletter stand out from the many thousands available on the internet, be creative in producing your publication, and don’t forget to personalize each email communication to make the recipient feel that it is sent with him or her in mind.
Be Creative with your Title
There are many thousands of Ezines available, for every subject imaginable, and you want yours to stand out from the crowd. Give it a title, which could include your own brand name or something similar, followed by a description.
Instead of inviting your website visitors to join your subscriber list to receive a newsletter, consider an alternative description for your email publication, according to what your business offers. For instance:-
If you have a series of articles, or other sequential information items, you could offer a ‘(Name) short email course’ or a ‘(Name) mini course’. Send your prospects 3, 4, 5 or 6 emails over a certain period. The content should focus on solutions to a problem your potential customers want answered.
The disadvantage of the short course strategy is that your prospect only expects emails from you for a fixed time period, so design a campaign that will allow for follow up information and provide links back to your website to related products and your sales message.
Call your newsletter "(Name) email articles" and inform the subscriber that email articles will arrive regularly until they wish to unsubscribe. You can Turn Words into Traffic with well-written articles, and learn to do this yourself.
Offer a weekly ‘(Name)Tips’ newsletter, with a short story and ‘teaser’ links to your website to more articles or details. Most people like a good story if it relates to their own interests or experiences.
Offer a ‘(Name) new releases’ or ‘(Name) latest reviews’ type of newsletter or ezine, if your website is related to the entertainment industry. You could include short, multimedia video or audio clips to tempt your subscribers to re-visit your website for more sights, sounds or information. Experience what is possible from our Multimedia Presentations page.
Quality Content is Vital
Subscribers have chosen to receive your online magazines for interesting content, tips, information updates, regular discounts (perhaps on consumables) or whatever reason persuaded them to join your mailing list.
So give them good, well written content.
Depending on your focus or theme, you will need to consider the style, format and presentation that suits your business image. See this is an adventure or challenge and consider these ten points:
1. Personality - the tone the ezine or newsletter communicates: excited, cheerful, playful, serious, concerned, helpful, etc. The personality of the document should be consistent with the personality of the business and relate to your products and services.
2. Content - needs to communicate effectively in language that avoids jargon, does not require insider knowledge and is understood easily.
3. Spam filters – there are many words you cannot use in the content of email publications, as well as certain keyboard characters.
4. Frequency – how often your subscribers will receive your communication
5. Format – HTML, Plain Text, or both, perhaps multimedia presentation.
6. Size – short or long
7. Personalization - make the recipient feel that your ezine is just for him or her alone.
8. Headline – the opening announcement that greets recipients once they have opened the email.
9. Readability - the degree to which the copy is well-written as well as optimized for reading on the web.
10. Landing page – if your ezine links to a web page, this should the page to which the email directs the prospect via a link
Once you have considered the above, your content can be written to achieve a quality ezine or newsletter that your subscribers look forward to receiving in their inbox.
One of the best ways to gain maximum exposure for your website is to submit articles to the editors of Ezines for publishing. Ezine Article Creation requires copywriting skills to generate interest and encourage the reader to link to your website. Such articles must be highly informative and definitely can't be a blatant sales pitch otherwise it won't get published.
Ezine Advertising
There are many thousands of Ezines and newsletters available on the internet, covering every conceivable subject. To advertise in the biggest and best, you will need to create ads which fit their style and criteria.
Ezine Ad Creation
Ezine advertising is regarded as one of the most effective forms of paid online promotion. The closest offline equivalent is classified ads in magazines and newspapers. Based on your brief, we create a number of ads with various character numbers so they can be used in different Ezines according to their size limitations.
Before your advert can be placed, it is essential to identify the best and most targeted Ezines related to your market. Our service will do this and compile a report showing the recommended publications; their readership; target audience and advertising rates.
Get listed
Once you have established your regular communication, if you want more people to find out about your newsletter, start by listing it in an online directory for newsletters. Some directories have over 9000 newsletters listed and they are the largest and most frequently visited.
Swap Ads or Seek Endorsement
You can swap ads or banners with other relevant ezine owners, and help each other to acquire new customers who might not have found your website, and vice-versa. This would be a reciprocal arrangement or joint venture where each website owner is happy to collaborate to gain new customers.
Or you can seek endorsement from a large list owner to recommend visiting your website. The information you offer, your products and services will need to be relevant to the list owner’s business, complimentary and impress the owner. This no-cost method of advertising is excellent, with the offline equivalent being ‘word of mouth’.
Once you have established a reputable ezine which is distributed and read by a large subscriber base, you can sell ad space yourself.
More Information Sources on Email Publishing
There are pages and articles on this website covering all aspects of email
publishing, including:-
You will need Tools and Services
You will need the use of an ezine server (list server) to send out an email newsletter to a list of subscribers on a regular basis. Our Community Building Tools include an ezine server application which allows you to build a list of subscribers using a form on your website. Their details are then added to the database. Once your communication is created, it is sent to everyone on the list, and can be set up to happen automatically.
The good news is – we can do it all for you.
We offer a complete range of services in design, presentations, content and direct email copywriting, advertisement, article and ezine creation, research, creation and ad placement, automatic responder email sequences, personalisation scripts, database, ezine list server hosting, and everything you need to run a successful ezine or newsletter.
If you would like everything done for you, from start to finish and then continuation, we will research, develop and run an ezine, newsletter, or whatever you want, host and manage your subscriber list and provide you with statistical feedback to calculate your return on investment.
Our prices are very competitive, and all you need to do is contact us and tell us what you want to achieve.
| Ezine Article Creation |
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One of the best ways to gain maximum exposure for your website is to submit articles to the editors of Ezines for publishing. These articles include a resource box that is always published with the article. So once the article has generated interest and established credibility - readers can click on the link and visit your website. Our experienced writers can create the article based on your brief to generate maximum response. It has to be written in a certain way so it generates interest in what your site is selling - but at the same time must be highly informative and definitely can't be a blatant sales pitch otherwise it won't get published. Our talented writers have the skills and experience to first get the articles published and then generate a good response for your website. At a cost of £49.99 per article. | |
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| Ezine Ad Creation |
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Ezine advertising is regarded as one of the most effective forms of paid online promotion. The closest offline equivalent is classified ads in magazines and newspapers. These have been a favourite for direct marketers for years. The same type of ads are now used online in Ezines and are proving equally effective as their offline equivalent. The most effective ezine adverts are the top sponsorship position at the top of the ezine. We create a number of ads based on your brief at various character numbers so they can be used in various different Ezines - all of which have different size limitations. Testing is one of the keys to success in ezine advertising - therefore we give you various sizes so you can test different Ezines to find the most effective ones. At a cost of £49.99 per Assignment. | |
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| Ezine Research and Ad Placement |
| Before your advert can be placed it is essential to identify the best and most targeted Ezines related to your market. To this end we have access to many online ezine databases and can conduct extensive research to locate the most suitable Ezines to place your ad. Once we have drawn up a suitable list we can put a report together for you; showing the recommended publications; their readership; target audience and advertising rates. You can then place the ads yourself in your own time. Alternatively we can charge you the advertising rates plus a 15% commission and place the ads for you. At a cost of £149.99 per campaign. | |
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Whatever you want, no matter how complex, our experienced offshore development teams can create a solution to meet your requirements. With prices starting at a few hundred pounds, the return on investment could be recovered within a matter of weeks - or even days.
For further information, contact us or complete our free quotation form, or if you know what you want, simply...
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