Email Promotion Internet Marketing we do effective email marketing promotions via internet

Unlike conventional advertising methods, where costs can be huge for little or no return, take many months to operate, and only provide one-off sales, email promotion internet marketing can reach far beyond those limitations. You can target your specific market, test your sales copy, track the responses, control the exact timing of your communications and continually improve your sales process to maximise your return on investment.

Email marketing is a very versatile medium. Formats range from simple text to HTML & rich media. Content can be one-size-fits-all or highly customized. Frequency can consist of fixed, frequent intervals or sporadic intervals, with transmissions occurring only when something newsworthy comes along.

Your email promotion internet marketing campaign might be in the form of an Ezine (electronic magazine), Tip of the Week, Newsletter, Tutorial or Letter format, all of which should contain information that will be of interest to your subscribers. Hotlinks from your email to your website sales copy, special offers, discounts etc., will validate that you are a ‘real’ person or company, with legitimate offers.

Badly designed email marketing can have dire consequences, and there are many rules and conditions to be applied if you want to succeed. For instance, to ensure your email messages reach your customers, you need to conform to current spam filters (e.g. use of words and format) and other obstacles which prevent delivery.

Carefully planned, well designed email communications can significantly increase your customer base, sales and profits:

Offline businesses can benefit from email promotion internet marketing and increase profits by up to 30%, even without a website. For example:

Having a website is the best option, but even without one, you can start email marketing as part of your internet marketing strategy by collecting your visitor’s email addresses.

The good news is – we can do it all for you. We offer a complete range of services in design, presentations, content and direct email copywriting, email promotion internet marketing, advertisement, article and ezine creation, research and ad placement, automatic responder email sequences, personalisation scripts, database, ezine list server hosting, and everything you need to run a successful email marketing campaign. Our prices are very competitive, and all you need to do is contact us and tell us what you want to achieve.

Or you may have an on-going purpose to draw your customers into longer term relationships, providing valuable information to keep them coming, whilst also leading them into eventual sales. These might be:

Combining both types of communication would be ideal for an email promotion internet marketing campaign. Whatever type of communication, it is the content, format and style of writing which are all important in presenting the image you want to convey to your customers.

Email marketing is the backbone of your Internet Marketing Strategy, and using double opt-in methods is the only ethical way to protect potential customers and safeguard your reputation. This simply means that if someone opts to join your email list whilst on the web, you confirm that this is the case (using automatic responders) before you send out your communication.

But first, are you using a double opt-in process? Read about safeguarding your customers and your company reputation, on our Direct Opt-in Email page.

People who have already purchased something from you; joined your list for a freebie; or subscribed to your newsletter enable you repeat sales opportunities providing it is in their area of interest. If they joined your list for a free report about car maintenance, don’t try to sell them cheap travel or a new mortgage – they will unsubscribe from your list, faster than lightening.

The 'bait' for getting them to join your list is to offer free information in the form of an online newsletter, tip of the week, report or ebook. This will allow you to build a growing list of prospective customers who are interested in the kind of products and services you offer. You will then be able you turn casual visitors to your website into successful long term business relationships built on friendship and trust.

Newsletters (Ezines)

Ezines are online magazines containing articles and other interesting content. Subscribers have chosen to receive them, by joining a mailing list, so they are highly qualified leads.

Ezines are a highly effective form of relationship marketing that can result in higher conversion rates and more sales than websites that don't have them to offer.

Learn more about Ezine Promotion

Personalised Email Marketing

Personalised Email Promotion Internet Marketing is the most productive and profitable way to use the internet, build loyalty and rapport to turn first-time customers into lifetime customers. You can increase the response rate to each mailing by over 60% simply be personalising your email.

The latest generation of email marketing technology enables you to send personalized email using demographic, behavioural, or any other data you keep on your customers. Personalized email campaigns are better at retaining customer interest, and thus, are better at generating the results you expect.

Make your customers feel special and feel that you are interested in them because you have taken the time to communicate. A simple “Thank You” email once someone has purchased something from you, can be the start of such a relationship, and give you the opportunity to keep in touch.

For those website visitors who don’t want to receive email, you can add a Website Personalisation Script to your database, so that return visitors are welcomed by name, thanked for coming back to visit the site, and directed to a preferred area of interest or updates since their last visit.

Keeping these potential customers coming back will eventually lead to sales.

Content and Direct Response Copywriting

A good internet marketing campaign begins with good copy. Whatever style, design and presentation you choose, our experienced and talented content writers and copywriters are well versed in direct response marketing techniques.

We create customized 'designer' email content that won't be bounced by ISP spam filters. Our Direct Email Copywriting provides email content, format and style for sequential (automatic responder) email campaigns.

Content can be in whatever format you wish; design with multimedia, HTML or Plain Text, use your Website Home Page, or whatever you want. Always check and modify your content to conform to current spam filters and any known obstacles that could prevent your message being delivered to your customers.

Learn more about content and copywriting

Email Style, Design and Presentation

In 2003, due to the huge increase in spam or unsolicited email, and worms and virus’s causing havoc on the internet, it is generally sound advice to use Plain Text only, to ensure emails reach your customers.

HTML gets better results, so why not produce two versions, and give your customers the choice of receiving email in HTML or Plain Text. This will maximise your mailing opportunity. Consider the benefits that HTML Emailer Design can provide, to boost your image, and make those emails more visual and exciting to open.

Multimedia Presentations

Come alive with audio, and talk to your customers from your website or through your email communications; reproduce your website homepage as an email, add banners and interactive graphics, or anything you want, if your customers are happy to receive emails in these formats, and your business would benefit from a trendier image. For example, a site selling pop music CDs could embed their newest clip into an email, to tempt their customers into going to the site to purchase the CD on offer.

Our HTML and Flash Emailer Design Services, along with any of our Multimedia and Content Services, will enable you to impress your customers and encourage them to look forward to receiving your emails.

On this website, you can experience a virtual tour, product demo and TV commercial, listen to a talking email or music and see what can be done with flash and animation to liven up your presentations.

Learn more about Multimedia Presentations

Automate your Email Marketing

Automate your email promotion internet marketing with an automatic responder system. This system lets you effortlessly follow up sales and leads, manage your mailing lists, and build repeat customers. Once set up, building customer relationships, establishing credibility, and increasing your profits will be automatic. You save time, save money, and you can run your business from anywhere in the world.

Learn more about the benefits of using Automatic Responders

Targeting your Customers

A database driven website allows you to collect very specific data on each customer. You can select ‘groups’ of customers, perhaps by age, gender, location, or all three, and design a targeted email promotion internet marketing campaign to your subscribers matching that criteria.

Your data should record who has already purchased a particular product so the emails they receive from you move them on in the sales process towards their next purchase. The response to a new product (or your sales copy) can be tested before you launch it just by sending one message to half of your list, and another message to the other half of your list.

Importantly, you can track who opens your emails, and monitor your response rates for conversion statistics.

Learn more about Database Development

Email Marketing Campaigns

Email Marketing Campaigns are a coordinated sequence of individual email messages delivered at intervals and with an overall objective in mind. A campaign allows each new message to build on previous success.

Whenever a customer buys, their decision might be instant or stretch out over a long period of time, but it's a process, not an event, therefore you can build lifetime relationships with your customers.

Our Email Marketing Campaigns page takes you from building your email list, defining objectives, managing a campaign through to testing, tracking and conversion.

Learn more about Email Marketing Campaigns

Sequential Designer Emails for Automatic Responders

The success of your online business depends on building relationships with your customers. Experienced internet marketers state that it can take up to seven communications to persuade your subscribers to buy your products and services.

A sequence of emails helps build their confidence and trust in you by giving them valuable information, establishing that you have what they seek, and drive the action you want them to take.

There are many pitfalls to avoid, words that cannot be used, and getting those emails through to your subscribers can be a nightmare. Your emails must conform to current spam filters and any known obstacles that could prevent your message being delivered to your customers.

Read more about Sequential Designer Emails for Automatic Responders

Understanding the Rules and Technology

You must follow some basic 'rules' when writing and delivering your emails or they could fall prey to marauding viruses, unwittingly send emails that hurt, and generally just mess things up out of ignorance.

If you are confused by the complexities of email, don't know about email accounts, clients, web based, headers, virus killers, Subject lines, Pop 3's, aliases and all the other ‘techie’ speak, then the picture-driven Email for Newbies from the Newbie Club, will solve your frustrations immediately. This ebook, available from our Additional Resources page, translates the “techie” stuff and teaches how to write professional and courteous emails.

If you don’t want to spend time reading and learning these things, we can do it all for you. Just ask for a free quotation (no obligation) and we’ll advise you on the best email marketing solution to meet your business needs.

Direct Email Copywriting

Direct email makes use of Direct Response Copywriting which is sales oriented writing designed to get a response from the reader e.g. either an order; download; enquiry or request for further information. Before we begin we request a brief from the client and any background information required. Once we are firm and confident of your needs; the copywriting begins. Our talented writers ensure the right writing style for email; as it is different than print media. Our direct response copywriting services will present your company; products or services in the most effective way. At a cost of £499.99 per assignment.

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HTML Emailer Design

This is the email equivalent of a postcard mailshot. It makes use of your product or services main benefit as a headline, then followed by a short introductory text to get the recipient to click through to a website. At a cost of £89.99 per design

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Flash Emailer Design

This is the multi-media equivalent of a postcard mailshot. It makes use of your product or services main benefit as a headline, then followed by a short multimedia presentation to get the recipient to click through to a website. At a cost of £239.99 per design.

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Website Personalisation Script

Let your visitors enjoy a more personal experience by identifying and welcoming return visitors with a specific message. For instance, you could welcome them by name and thank them for coming back. For this you need a personalisation script - it can go beyond this basic message, and even direct someone to a preferred area of interest on the site and point out updates since their last visit. The script requires the user to register on their first visit; then just tracks their visits and preferences when they return through the use of a cookie. At a cost of £179.99 per Site.

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We offer a complete range of services in design, presentations, direct email copywriting, advertisement, article and ezine creation, research and ad placement, automatic responder email sequences, personalisation scripts, database and everything you need for email promotion internet marketing.

We can create the best solution to meet your business needs. We research your target market and create an email marketing campaign that will achieve the best results for you.

Whatever you want, no matter how complex, our experienced offshore development teams can create a solution to meet your requirements. With prices starting at a few hundred pounds, the return on investment could be recovered within a matter of weeks - or even days.

For further information on our email promotion internet marketing, contact us or complete our free quotation form, or if you know what you want, simply…

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