Building relationships and brand building through email marketing can increase your profits by up to 30%. You can do this automatically, and run your business from anywhere in the world.

The key to a successful email marketing campaign is to develop a sequence of interconnected emails with a logical flow and united presentation. You can build your brand by repetition, and automate your sales process. At the same time, the emails should drive the action that you want them to take.

Targeting, personalizing and keeping the content relevant to your customers’ interests, will develop their confidence and trust in you and keep them eager and on the lookout for more of what you have to offer.

Target your Customers

Gather all the data you can about your customers and set your campaign to market to different segments of your opt-in list by targeting them based on whether they are existing customers or new customers.

You have a name, email address, sales and/or opt-in details. You have enough to run a campaign. Sales from your website should be collecting email addresses to send a confirmation of order and thank you email, so information on the type of product is easy available. For these customers, you can easily identify the product they purchased or joined your list to obtain. For instance:

You may have an upgrade or complementary product to offer those customers who have already purchased from you, and such a promotion should be very effective.

New customers who have joined your list for a ‘freebie’ report or a newsletter might be tempted by a discounted offer or bonus with their first purchase.

Personalization

Personalization is absolutely essential for a successful email marketing campaign. Merge your customers name into each email to build rapport and a feeling of ‘belonging’. This technique can increase your response rate by over 60%.

Without a Website

You don’t even need a website. Local businesses can collect names and email addresses, record the product purchased and seek permission to email their customers with vouchers, special offers or new products. Such an approach can keep them coming back to you, because you are giving them a ‘personal’ service.

There are many areas to consider, but getting it right can reap long-term rewards for your efforts. Whether you have a subscriber list or not, whether you are a new start up or corporate company, have no website yet, know a lot or nothing about email marketing, you will find many pages of valuable information on this website to interest you. Or you can simply ask us to do it all for you, hassle-free. To learn more visit the following pages:

- Internet Marketing Services
- Email Marketing
- Email Marketing Campaigns
- Direct Opt-in Email
- Content and Copywriting
- Ezine (Newsletter) Promotions
- Automatic Responders

Successful internet marketers confirm that it can take up to seven communications to persuade your subscribers to buy your products and services.

It is the content, format and style of writing which are all important in presenting the image you want to convey to your customers, the interest to keep on reading, the desire to find out more (go to your web site) and take the action you want them to (buy your product or service)

There are many pitfalls to avoid, and words that cannot be used. With so many spam filters in use by Internet Service Providers, even the most innocent words can stop your emails from being delivered, and you could be shut down before you even get started. Its happening worldwide, and you need to be on top of what’s happening with spam filters.

Sequential Designer Email Campaign

You can have your own customized 'designer' email content that won't be bounced by ISP spam filters. Our services offer email content, format and style for sequential (automatic responder) email campaigns. We will write the content in whatever format you wish, design with multimedia, HTML or Plain Text, use your Website Home Page, or whatever you choose.

The content will be checked and modified to conform to current spam filters and any known obstacles that could prevent your message being delivered to your customers.

The pricing for this service is the same as the equivalent web site content e.g. direct email copywriting, ezine article creations, etc. You can choose to contact us, order from our Project Cart, or better still, ask for a free quotation (no obligation) and we’ll advise you on the best solution to meet your business needs.

Our direct response copywriters will create a compelling sales oriented autoresponder follow up sequence or mini email course for the cost of £499.99 per assignment.

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