Website Content is all the information on your website, including such elements as design, navigation, text, graphics, and style. The text information you have must be converted to sales marketing copy (copywriting) if you want to achieve sales and a return on investment. Our Website Content and Development services help you do this.
Your website visitors look for relevant website content to match their search engine queries and help them to achieve their goals. Our Website Content and Development Services create high value content, with well written, professional quality messages using Direct Response copywriting techniques so that you can establish a high value brand, and keep your visitors coming regularly.
Learn more about Copywriting.
This page includes information and guidance on the following areas:
Content Areas
Website Content
Theme (Content) Website Integrated Package
Email Content
Other Content Areas
We Can Do It for You
Content Development Services
Content Research
Content Creation
Content Management
Content Development Package
Technical Content Development
Content management facilities for Clients
If we have designed your website
Content Areas
Website Content
Content is all the information that makes up your website, such as single text, articles, news, ebooks, images, audio files, videos, links, buttons etc.
Our Website Content and Development helps attract promising prospects with good, relevant website content that matches their search criteria. Effective content is engaging, useful, informative, educational, professional and entertaining.
The website content will be unique to your site since it will be developed exclusively for you and get your message across in a unique and compelling way. Visitors who find this a useful resource will return regularly resulting in a purchase or other action you want to achieve. They become a member of your community and are your best prospects for building long term relationships.
Suggestions for interesting content, and building your community, can be found in our article: The Proposition: Content and Community
Theme (Content) Website Integrated Package
Theme websites are the wave of the future and based on one tightly focused specific theme or concept. Every page of the website focuses on a single topic that is related to that theme, and is full of valuable content which is used to pre-sell to visitors. Such websites are keyword focused and create a win-win-win situation for your visitors, search engines and your business success.
We can offer Theme Website Content and Development as a complete web solution incorporating design, content and marketing into one high end package.
As a totally integrated ‘package' the design is based on direct response principles to ensure maximum sales or sales leads from the website, while the content is used for effective promotion.
The Package includes articles and press releases optimized for search engines and are suitable for getting reviews in manually edited directories; link campaign including article content; article bank to increase link popularity and increase search engine campaign; and an in-house ezine set up with articles created.
Learn more about Theme Websites
Email Content
Email campaigns, can be buy-now, brand-building, or a mix of both. We help you develop well written and professional quality content for email messages. This requires specialized website content and copywriting skills that address your prospect's emotional needs and communicates how your product or service will improve their quality of life or make them feel better. WIIFM (What's in it for me) benefits are more effective in driving action.
To achieve sales and a return on investment, the content of your email marketing communications is most important. Whatever style, design and presentation you choose, you will need experienced and talented content and development writers and copywriters well versed in direct response marketing techniques. Learn more:-
Ezine (Newsletter) Promotion
Email Marketing
Email Campaigns
Key Steps to a Successful Email Marketing Campaign
Email Campaign Definitions
Email Testing, Tracking and Conversion
Sequential Designer Emails
Other Content Areas
Simple and easy-to-understand content that avoids jargon is a success. Everything you do, whether online or off-line, should contain good content, and this includes:
Ebook Publishing
Advertising Campaigns
Press Releases and Publicity
Affiliate programs
Multimedia Presentations
Articles
We Can Do It for You
Content Development Services
Website content and development is a specialized area - though many companies have capable staff the process can be time consuming and distract from their core responsibilities. We employ experienced content and copy writers who can create informative, interesting articles, website content and direct response marketing copy.
Our Content Development Service includes research, creation and management, as explained below:-
Content Research : Our expertly researched articles cover topics everyone is interested in, so you will always have the right content at the right time. We provide a turnkey solution for implementing informative and useful content into any business type.
Content Creation : Have a good Idea? Our team will transform it into effective website content for you. Often, site content needs to be created from scratch. Our teams create useful, royalty-free content covering a broad range of subjects.
Content Management : Many clients have their website content produced in other formats, but cannot dedicate the necessary resources to organizing, collecting and collating the material. This is typically the most difficult part of producing a website, and the biggest challenge in meeting a tight time- line. Our analysts can assist you in the whole process of content management and act as a critical catalyst for website content and development.
Content Development Package
Content development consists of the writing of the text matter for your website e.g. web copywriting. We provide a professional website content and development service involving four steps – Research; Content Writing; Content Editing and Content Management.
Read more information and prices on our Content Developement Package
Technical Content Development
Most content development for your website falls into the categories of marketing and brochure style copywriting. However, certain types of copy, such as help files or downloadable manuals, may require a different form of communication through our experienced team of technical writers. This form of writing generally involves simplifying communication on complex and technical subjects in a way that non-technical readers can easily follow and understand.
Read more information and prices on our Technical Content Development Service
Content management facilities for Clients
If we have designed your website
If we have designed your website and you are hosted on our servers, we have developed a solution which allows the owners of the information to rapidly update their own website information whether it's prices, pictures, news, documents or policies. Using a WYSIWYG (what you see is what you get) within the control panel, clients can add, edit and delete content using easy point and click.
If you prefer, we can do it for you:
Text Supplied on Disk or email
If we have designed your website, and you supply your content on disk or via email, we will transfer this to web pages at no charge.
Read more information and prices on our Text supplied on Disk or Email Service
Typed from Printed Material
If you are only able to provide your website content in printed format such as marketing materials; brochures; leaflets or even typed sheets of paper; then we will need to charge a small data entry fee for retyping the content and converting to electronic format.
Read more information and prices on our Typed from Printed Material Service
Text Editing
Editing is included as standard in any existing project where we have to enter text content.
Read more information on our Text Editing Service
Images Supplied in Digital Format
If we are designing your website, and you want to use your own images, there is no charge when they are supplied on disc, uploaded to a web server or sent as an email attachment.
Read more information on our Images Supplied in Digital Format Service
Images to be scanned from Photos
Where the image can only be supplied as a photo, leaflet, brochure and other printed material, we will need to scan the image to convert it to the appropriate format for the web, for which there will be a small charge.
Read more information and prices on our Images to be scanned from Photos
Service
Images to be sourced from Image Libraries
We can source and produce fresh images for you. Our excellent rapport and close relationship with photo libraries and image banks helps us obtain images you require at very cost effective rates. When you work with us; you get an extensive stock of images.
Read more information and prices on our Images to be Sourced Service
Appealing Website Content and Development For Your Online Business
If you are unsure about what you want, or would like a service normally available only to clients for whom we have designed a website, don't hesitate to ask. We offer total flexibility with our services, and whatever you want, no matter how complex, our experienced offshore development teams can provide a solution to meet your requirements.
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