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Banner Advertising - 4-better-business limited

Banner Advertising

Well designed interactive banners can get high click-through rates, and increase traffic to your website. Banner advertising is cheap; offers a good return on investment; increases your search engine rankings due to link popularity; and generates traffic through the actual link sites.

Banner ads are one of the dominant forms of advertising online, and by combining good placement and design, using the standard 468x60 banner ad size, most websites and publishers will accept a banner advertisement.

Banner Advertising involves displaying an image with a sales message on another web site, and trying to get visitors to click on it to come to your own website

If you have an ezine, affiliate program, ebook, ad-swapping arrangement or other method of advertising, banner ads can be used as alternatives to text advertisements. Much depends on the business image you wish to convey and the product or service you are advertising. The use of banners will also depend on the criteria of the website owner, ezine owner or anyone else with whom you make an arrangement.

When purchasing banner advertising you either pay for every visitor to your website, or for every time a banner is shown elsewhere. Alternatively, some sites offer a fixed, monthly price.

  Understanding Some Banner-Related terms
These are just a few of the terms used for banner advertising:

CPM - Cost per 1000 impressions. You pay a fixed sum for displaying your banner to 1000 visitors. Payment is based on impressions, not clicks.

CPC – Cost per Click (or PPC – Pay Per Click) means you pay only for the visitors who actually click on your banner.

Click through - means a click on a link (banner) that drives the visitor to another site.

Click through rate – is the number of people who click on the ad divided by times ad is displayed, represented in percentages. Example: 1000 people click on an ad that has been displayed 100,000 times: 1000/100,000 x 100= 1%.

It is possible to achieve a click-through rate many times the industry average by combining good banner design and placement. Cheap ad rates and above-average response rates can lead to an acceptable return on investment, just as in any other advertising medium.

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  Banner Ad Design
 

There are many different banner designs, from simple text banners to rich media interactive forms, falling into three categories:-

Standard Banner Ad Design

Our standard banner design service involves the creative development of an animated or static gif banner. These can be used for:-

 Branding: exposure and recall
 Drop down menu: encourage visitors to crawl your website
 Pay per Click: pre-qualify viewers to click on the banner

HTML Banner Ad Design

This service involves creating a banner that includes some sort of form element, perhaps a drop down menu with links to different pages, or incorporating a subscribe form to build your opt-in mailing list.

This interactivity often results in higher response rates than purely graphical banners, and it may tempt visitors who do not normally click on graphical banners.

Rich Media Banner Ad Design

This is really the cutting edge of banner design, and involves rich media technology such as flash or java to really create impact and attract the attention of viewers. They can include full multimedia effects including video, audio, and animation or even games.

Rich media banners are the most fun to concept, design, and execute in online ad campaigns. They tend to pull significantly higher response rates and create unique brand experiences. Used in conjunction with other ad units, rich media can create high-impact advertising.

There are only a few advertising networks that support rich media banners, so they are more expensive than other types of network. The response rate to a good rich media banner can be considerable and worth the expense.

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  Banner Design, Placement and Exchange Services
 

As well as banner design, we offer other banner advertising services, as below:-

 Design and Banner Exchange Program

We design an interactive animated banner, using variety of techniques proven to significantly increase click-through rates. We then submit the banner on a carefully researched banner exchange program, reaching 60% of internet users, plus more specialized programs targeted to a particular region or industry.

 Guaranteed Banner Programs

We can also offer guaranteed banner programs where you pay only for visitors who click through to your site. This is a similar service to arranging links but with a banner instead.

We use top pay-per-click banner networks who will charge a fee per click depending on the number of clicks purchased.

For more information on these services, simply contact us and tell us what you want to achieve, or ask for a free quotation.

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Standard Banner Ad Design

Our standard banner design service involved the creative development of an animated or static gif banner. Our experienced designers will create a well-designed banner that not only looks good but also achieves the desired effect of getting people to click on it. We can create three main categories of standard banners. (1) Attractive branding type banners where exposure and recall is more important than click thru's. (2) Fake html banners; which look like part of the page and encourage click by looking like a drop down menu or link. (3) Pay per click banners where the aim is to only get those people who a really serious to click the banner and are therefore designed to pre-qualify the viewers who actually click on the banner. Whatever your requirements we have the experience to create a banner to fit your needs.  At a cost of £59.99 per banner

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HTML Banner Ad Design

Our HTML banner design service involves creating a banner that includes some sort of form element. For instance a drop down menu directing the user to different pages depending on their interests or even incorporating a subscribe form where the user enters their name and email address to receive a free report or some other incentive. This is a highly effective use of a banner and when displayed on a pay per click network that supports html banners - the results are highly targeted prospects who have supplied their email address for a very low cost per click.  At a cost of £89.99 per banner

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Rich Media Banner Ad Design

Rich media Banners take off from where html banners finish. This type of banner involves some sort of rich media technology such as flash or java to really create impact and attract the attention of viewers. They can include full multimedia effects including video; audio and animation or even games. However the real benefit comes for the interactive nature of these banners. For instance the banners themselves can actually fully expand to include a full form or scrollable information. This isn't possible in any other way. The expanded area could give a full micro site product demonstration and finish with a form for the user to complete for further information. This is really the cutting edge of banner design. The only drawback is there are only a few advertising networks that support rich media banners and they tend to be more expensive than other types of network. However it may be justified because the response rate to a good rich media banner can be considerable. At a cost of £179.99 per banner.

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Whatever you want, no matter how complex, our experienced offshore development teams can create a solution to meet your requirements. With prices starting at a few hundred pounds, the return on investment could be recovered within a matter of weeks - or even days.

For further information, contact us or complete our free quotation form, or if you know what you want, simply……….

ORDER NOW


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