To promote your website you need a good Online Internet Advertising Campaign that showcases the benefits of your products and services. We help you plan an Online Internet Advertising Campaign that will include the right mix of banners, search engine links, site sponsorship, advertorials and directory placement.

A good advertising campaign is rooted in traditional, time-proven direct marketing principles and should integrate your promotions with the rest of your business; locate and drive qualified prospects (your target market) to your website, predictably and efficiently; compel them to take measurable actions; and track the results to understand what and how to test to improve your return on investment.

Good advertising design follows the AIDA formula, which stands for Attention, Interest, Desire, and Action, and this is where direct mail copywriting comes in. Using the right words for your target market is crucial; your headline must capture attention within 3 seconds; your offer must be compelling; and your reader should want to follow through and take the action you want.

People buy because they want to, not because they have to. Remember, your prospective customer is sitting back and asking, "What’s in it for me?" If you're careful to answer that question with a powerful offer and reasons to do what you want them to do, you are on your way to advertising success… which results in increased sales and profits.

The following is a list of services we offer using various methods and techniques which can be used for advertising purposes:-

Direct Response Copywriting
Search Engine and Directory Promotion
Reciprocal Links Campaign
Banner Advertising
Press Releases and Publicity
Use Paid Listings on Search Engines
Direct Opt-In Email
Email Marketing Campaigns
Ezines (Newsletters) Promotion
Affiliate Recruitment Campaign
Advertise in Ebooks
Multimedia Presentations

You can also advertise in other ways, such as:-

Advertise in Forums
Use Classified Ads
Advertise Offline
Use Surround Session Advertising
On Business Portal Websites
Seek Sponsorship
With B2B and Trade Associations

Direct Response Copywriting

People buy with their hearts, not with their brains. Logic is only used to justify their desire to buy. Well written sales copy will trigger the reader's emotions, and take away all resistance to buying.

Whatever media you choose, from banners, classified ads, ezines, ebooks, search engine advertising, multimedia presentations, your online internet advertising campaign requires quality, relevant advertisements and sales materials, to convey your company image and message. Our Online Internet Advertising Team of direct response copywriters will help you find the right style, format and content acceptable for any medium you choose.

Learn more about Copywriting and Content Development

Search Engine and Directory Promotion

This is the biggest, most complicated form of online internet advertising you have available to you, and can mean the difference between success and failure of your online business.

Internet search engines generate about 90% of website traffic, with search engines and directories like Yahoo, Google, MSN, and AOL, in the top ten. The top 20 websites listed under a popular search term can pull in over 1000 visitors per day from search engines.

Achieving a high ranking (in the top 10 or 20 websites) involves many techniques. Fundamental requirements need to be met, such as quality and relevance of content, keyword and page optimisation, correct submission to search engines and directories, and much more. High ranking on Search Engines is the most effective way to bring targeted traffic to your website, and is your ‘master’ advertisement.

Learn all about Search Engine Ranking and what this involves

Reciprocal Links Campaign

Every major search engine uses link analysis as part of their ranking algorithms, which gives search engines a useful means of determining which pages are good for particular topics or search terms. The quality and context of links is also taken into account by the search engines, rather than sheer numbers (link popularity).

Increasing the number of quality, relevant sites which link to your website can greatly improve your search engine rankings, and dramatically increase traffic to your website.

You want inbound links from good, high traffic web pages that are related to the topics on your website. If these pages are top ranked (within the top 10 or 20) then gaining links from them can increase traffic to your own website, and increase your link popularity.

Our reciprocal linking service aims to get your website 75 targeted inbound links and guarantees to get you at least 50. This service is incredible value for money in view of the exhaustive and time consuming work involved.

Learn more about Reciprocal Linking Campaigns

Banner Advertising

Banner ads are one of the dominant forms of advertising online, and by combining good placement and design, using the standard 468 x 60 banner ad size, most websites and publishers will accept a banner advertisement.

Well designed interactive banners can get high click-through rates, and increase traffic to your website. Banner advertising is cheap; offers a good return on investment; increases your search engine rankings due to link popularity; and generates traffic through the actual link sites.

If you have an ezine, affiliate program, ebook, ad-swapping arrangement or other method of advertising, banner ads can be used as alternatives to text advertisements. Much depends on the business image you wish to convey and the product or service you are advertising. The use of banners will also depend on the criteria of the website owner, ezine owner, or anyone else with whom you make an arrangement.

Learn more about Banner Advertising

Press Releases and Publicity

Press Releases are a path to free publicity at virtually no cost and are a popular way of letting the media know about your business and important things that are happening in it. Catching the attention of the media can improve the public’s view of your business, and produce greater exposure for your company which can lead to higher sales and profits.

Good content Articles are a great form of advertising, with links to your website. If your article is topical, well-written, and offered to the media, who knows where this could lead in terms of free advertising and publicity?

Learn more about Press Releases and Publicity

Use Paid Listings on Search Engines

Pay per click search engines, Pay for Placement or Pay for Ranking search engines are a highly effective way to attract cheap, targeted traffic to your website. They are also very viable to those impatient to get their website noticed quickly, as you can be listed within days.

You can advertise by bidding for top ranking positions under keywords of your choice. The higher the price you pay, the higher the ranking on the search engine results listing. All you need to do to be ranked in the number one spot is outbid the other sites.

There are over 500 pay per click search engines. The best and most popular pay per click search engines is Overture. You can bid for rankings and also choose the description and title you want. You can control your bids at all times and adjust them, based on the quality of your results

Since this type of listing can generate solid site traffic at a reasonable cost, you might consider making it part of your online internet advertising budget.

Learn more about Pay Per Click

Direct Opt-In Email

Direct opt-in email contains good sales oriented writing (copywriting) persuades website visitors to join your mailing list or other response you seek. The ultimate objective is to collect email addresses so that you can build customer relationships and market your products and services on a long-term basis.

When collecting email addresses, a double confirmation process (double opt-in) validates that an email list is truly permission-based contact, and this has become the standard for qualifying a list as a legitimate, non-spam means of business communication and email marketing.

Learn more about Direct and Double Opt-In Email

Email Marketing Campaigns

Email marketing campaigns can increase your profits by 30% (or more) for both online and offline business owners, with or without a website.

You can save time, money, and advertising costs; build customer relationships and increase your subscriber list automatically; track and monitor online responses in real-time; and increase your return on investment.

You can set your campaign on automatic pilot by using automatic responders, and be anywhere in the world.

Learn more about Email Marketing Campaigns

Ezines (Newsletters) Promotion

Ezines or email newsletters are a powerful marketing tool. No other promotional method gives you the same value at such a low cost. They are a highly effective form of relationship marketing that can result in higher conversion rates and more sales than websites that don't have them to offer.

You can advertise your website in other Ezines, with a link to your site; generate a lot of traffic to your website by submitting articles to other Ezines; and you can generate income by allowing other business owners to place advertisements in your own ezine.

Whether you are promoting your affiliate program, new products or services, or whatever in your own or other Ezines, this method of online internet advertising has proved to be invaluable in building an ebusiness.

Learn more about Ezine (Newsletters) Promotion

Affiliate Recruitment Campaign

A good Affiliate Program is one of the most powerful ways to promote your products and services, advertise, and increase sales at little or no cost to you. Your affiliates do all the work, and you only pay commissions on sales.

You can choose to recruit a small team of powerful affiliates who generate a lot of sales for your website. This is the direct approach we would recommend initially, and our Affiliate Recruitment Campaign aims to recruit 75 affiliate sites and guarantees to get you at least 50.

Or maximise your program’s exposure to affiliates looking for good opportunities by advertising on Affiliate Directories. These Directories are specialist search engines used by many people wishing to join affiliate programs.

Learn more on developing an Affiliate Programs and Recruiting Affiliates

Advertise in Ebooks

Ebooks are excellent online internet advertising method if used correctly. Sell them or give them away free from your website or through any advertising campaign. The subject of the free ebook should draw your target audience to download it.

Create a free ebook which includes links to your website, landing pages or other action you want the reader to take (special discounts, join your affiliate program, etc).

You can submit your ebook to some ebook directories and allow other people to give away the free ebook. The more exposure your free ebook gets, the more your advertisement will be seen.

Learn about Ebook Publishing

Multimedia Presentations

Multimedia is cutting edge online internet advertising, whatever route your campaign takes, and helps identify your organization as creative and dynamic. You are only limited by your imagination, anything is possible using multimedia.

Multimedia Presentations include online games, music videos, live web cams, animations, video clips, Power Point and Flash presentations. You can integrate digital video, sounds, animation and text into a product which can be delivered on a CD ROM, DVD, Website, email or on a local hard disk.

You can use the same images (e.g. three digital photographs) for multiple uses such as printed media, Website animation, streaming video, and video and television production.

Visit our Multimedia Presentations page to learn more. There are 20 ideas suggesting the scope of multimedia presentations, and information leading to further pages and demonstrations you can experience using:-

  Streaming Video, including Virtual Tours, Product Demos and TV ads

  Streaming Audio and Animation, including Flash, Animation and Audio

  Video and Voice Emails, where you can talk to your customers

Advertise in Forums

Many online forums allow members to advertise and provide links to their websites, or post articles. Participating in forums within your niche can be a great form of subtle advertising and building credibility if you can offer advice or guidance to other members asking questions.

Have a selection of headlines and short advertisements linking to your website that you can simply cut and paste into a forum posting (where this is allowed), according to the subject under discussion.

Learn more from our Copywriting and Content Page

Use Classified Ads

Classified ads can be a great source of additional income for your business. There are many, many successful businesses online that generate 50 percent or more of their income every month from classified ads. Classified Ads are very effective as lead generators – getting traffic to your website.

They offer you the opportunity to test your ad copy before you ever pay for any advertising in print or electronic media, and you are sure you have a winner.

Online classifieds are a terrific way for you to build your opt-in list of prospects. If a person responds to your ad, they are a potential paying customer.

There are over 1000 classified ad websites on the internet, where you can advertise for free. However, hand submission is very time consuming, and repeating submissions is necessary to keep you listed on top. For instance, you can submit your ad to Yahoo Groups for free, and appear at the top of the list in your category for a few hours. Then as you move down the list, you need to re-submit every few days.

There are also thousands of ezines, newsletter, and websites where you pay for ad placement. It may take up to seven repeat ads to build recognition and get results, so negotiate a rate discount as a repeat advertiser to top ezine lists and directories.

Advertise Offline

To maximise your exposure and opportunities, the best mix for any business is advertising both online internet advertising and offline advertising. Using direct mail methods, you can reach an audience that has not yet found you on the internet, or to announce the launch of a website, or advertise special offers or discounts, or any other advertising campaign.

Develop an offline promotion which follows through your website theme, style and presentation to convey your business image and message. You can produce postcards to be delivered by your local postal service, or flyers to be included in magazines, newspapers and other regular publications.

You may wish to produce a brochure or mail order document showing products you sell on your website; promote a single product or service; place classified ads in your local or national newspapers; negotiate with business owners to endorse your products or services; or use any other method of offline traditional marketing.

We can offer services to provide you with all your offline materials, from print design and copywriting all your documents from scratch or using basic materials you supply, on disk, via email, or other method you choose. Just contact us or ask for a free quotation and tell us what you want.

Use Surround Session Advertising

A Surround Session is a new online internet advertising model that focuses on delivering an audience experience rather than just clicks. The concept is pretty simple. During a Surround Session, as the website visitor moves from page to page, the same advertiser is represented in various ad placements. This maintains an exclusive relationship with your online audience for extended period of time.

This new method of packaging ads does not require longer download times, more screen space, or annoying browser tricks, so does not degrade the website visitor’s experience.

You can have a sequence of advertisements from the same content, which tell a story, all in one visitor session. Perhaps starting with a static graphic or image on one page, then bring in movement by animating the image on the next page, add voice or music on the next page, and graduate to a full flash presentation which ‘bursts’ out your message.

An advertiser only pays for sessions that reach a predetermined amount of page views, and does not pay for any views in short sessions or the extra views in long sessions. The number of guaranteed page views per session is likely to vary, depending on what buyers are looking to purchase and what publishers are able to deliver.

For more information, contact us.

On Business Portal Websites

Business Portal Websites offer a suite of commonly used services, serving as a starting point and frequent gateway to the Web (Web portal) or a niche topic (vertical portal).

Web Portal services often include a search engine or directory, news, email, stock quotes, maps, forums, chat, shopping, and options for customization. These are only some of the most frequently offered services; large portals often include dozens or hundreds of bundled services.

Portals are one-stop destinations for advertisers and marketers, offering an endless variety of choices for types of inventory and advertising formats.

If your company is young, needs to raise its visibility, needs to keep competitors from grabbing the portal space, and needs to generate a high volume of sales or traffic, a deal with one of the big portals makes sense.

But these benefits are very expensive. You can expect to pay three times your usual cost-per-sale with this customer acquisition technique. So the "halo effect" from being associated with the big player, possible press attention, and brand building, would need to be weighed with the extra expenditure.

Seek Sponsorship

In an advertising context, sponsorship is a paid effort from an advertiser to tie its name to information, an event, or a venue that reinforces its brand in a positive, yet not overtly commercial manner. This may include several fixed ad placements, advertorials, co-branded content sections, or anything the advertiser and publisher can agree on.

Sponsors seek to tap into the publisher's goodwill and establish credibility in their target market. A common form of offline sponsorship is the advertorial, such as an ad for football boots at a football match.

Online, sponsorships work well for online trade shows and conferences or the sponsorship of a relevant topical channel on a portal.

Sponsorships are about creating brand awareness and strengthening brand appeal, not about immediate sales. With online internet advertising a sponsor’s ad is clearly distinguishable from a banner, button, or other standardized ad unit. If it looks like a banner, both consumers and advertisers judge it like a banner. And when that happens, the intent and power of the sponsorship are diluted.

With B2B and Trade Associations

Business to Business (B2B) refers to business that sells products or provides services to other businesses. While business-to-business activity exists both online and offline, the acronym B2B has primarily been used to describe the online variety.

There are millions of B2B websites on the internet, and many accept paid advertising from complementary businesses. Business portals and Trade Associations offer directory or advertising space, along with search engines (for relevant sites) and other business specific websites.

Business to Consumer (B2C) refers to business that sells products or provides services to the end-user consumers. While business-to-consumer activity exists both online and offline, the acronym B2C has primarily been used to describe the online variety. Lately, B2C is classified under the ‘ecommerce’ category.

Ecommerce is still young, but growing rapidly. More and more consumers go online every day, and enjoy the convenience of shopping in their own time from home, at any time that suits them. Read more in our article Ecommerce is here to stay.

We can do it for you

We have the skills, contacts and experience to do everything for you, so you can focus on other areas of your business. We research your target market and create an advertising campaign that will achieve the best results for you.

Whatever you want, no matter how complex, our experienced offshore development teams can create a solution to meet your requirements. With prices starting at a few hundred pounds, the return on investment could be recovered within a matter of weeks - or even days.

You can choose to contact us for anything to do with online internet advertising, ask for a free quotation (no obligation) or if you know what you want, simply...

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